Mattel Shop

For 4 years at Silverlign, I worked as the primary designer on the Mattel Shop retainer account. The bulk of the work consisted of coordinating homepage and email campaigns, and in 2015 alone our team delivered over 100 of each. Additional work included seasonal toolkits, brand headers and landing pages, mobile promos, and various template redesigns. I also spearheaded the ongoing task of organizing Mattel's many sub-brand style guides and image assets required to complete the work. Organization and efficiency were especially key during the holiday peak, where the fickle nature of e-commerce meant incredibly short deadlines with ever-changing content. In the end, it was the long partnership with our client and the work ethic of the team that made the large volume of work possible.

Holiday Toolkit

Holiday Campaign

Work created at Silverlign Group & eBay Enterprise
Role: Art Direction/Design/Illustration  |  Art Direction/Design: Katharina Klein  |  Creative Direction: Hubert Shum