American Museum of Natural History

In early 2014 I had the opportunity to work on a redesign concept for the American Museum of Natural History's online store. The creative presented was one piece in a larger body of work in which our team provided a new overall ecommerce strategy including competitor assessments, persona development, omnichannel analysis and studio capabilities. Our collective goal was to show our client how our team could tell a better story with the amazing products they feature and ultimately what their site could become. Overall the work was extremely well received, with a standing ovation to cap off the presentation.

Work created at eBay Enterprise
Role: Art Direction/Design  |  Creative Direction: Hubert Shum  |  UX: Constance Cheung  |  Photo Lead: Jim Zdancewicz