Crocker Galleria

Our team at Silverlign was tasked with a site redesign for Crocker Galleria, a luxury retail complex in San Francisco. The existing site needed a user experience overhaul, so our first step was to create a more thoughtful site map. We simplified the navigation to focus on the three pillars of Crocker Galleria: Shopping, Dining, and Events/Special Offers. From there we developed responsive wireframes and then moved into visual design concepts. The direction I presented drew inspiration from the vibrance and elegance of the location itself—focusing on the colorful nature of the businesses and the large amount of natural light that pours in every day. 

Work created at Silverlign Group
Role: UX/Design  |  Creative Direction: Hubert Shum